What do they sell?Laundry strips! But do they clean my clothes? You betcha! The ultra-concentrated detergent is hypoallergenic. Free of formaldehyde and phosphates with no added water. The scent? OH MY. Imagine you are walking through meadows with lightly scented flowers that are 500 meters away. “Summer Rain” is a gentle, clean fragrance that smells exactly like the name. It also makes you say “Mmmmm.”
What else do they sell?Shampoo and conditioner! Check out these solid balls for hair heaven. And you can buy a hand-made cedar dish to put them on, so they can air dry properly in between uses. The quality of these two concentrated formulas delivers an awesome lather, with a gentle citrus scent. Just like the laundry detergent, no extra water is added to the hair care bars, so each bar contains 100% pure certified organic ingredients. Not all hair is the same, so Good Juju has created a range of hair care products that you can choose from. Most importantly, how’s my hair? OH MY. Again. Have a look! Did you know that one shampoo bar can take the place of three shampoo bottles? Good Juju also manufactures dryer balls that replace the liquid fabric softener bottles and dryer sheets which can be full of harmful substances and which are also a culprit in filling up our landfills. Good Juju – eco-friendly, and amazing! But what about the two women who began this incredible business, that is changing the way we are taking care of ourselves and our planet? I had the privilege of interviewing these entrepreneurs. Check out their journey:
How did you spend your days before Good Juju?We both came from long careers in the natural health industry before we started Good Juju. Lisa spent almost a decade as the VP of Marketing for Genuine Health, one of the largest supplement brands in Canada. Alexa’s family founded and owned Nature’s Fare Markets, a chain of natural grocery stores in British Columbia. Alexa held positions in fresh foods, purchasing, and was the Director of Marketing when her family decided to sell the business after owning it for 26 years. Outside of work, we are moms, so most of our days now and before Good Juju are spent with our kids.
How did you both meet?Genuine Health is one of Nature’s Fare’s biggest suppliers, and the two companies have a very strong relationship. We met when Lisa started working for Genuine Health, and our working relationship turned into a friendship. We decided to join forces and start our own business that would combine our passions for helping the environment and for natural products.
What was your “ah-ha!” moment that motivated you both to create Good Juju?
We are both self-professed climate nerds, and share a deep love of the natural world and concern for our planet. The evidence of climate change is all around us, from wildfires to flooding to extreme weather across the globe. We started Good Juju because we wanted to make a difference in the global consumption of single-use plastics.
Plastic has only become ubiquitous in our lives in the last few decades, and it’s often so unnecessary. Plastic creates heat-trapping gases at every stage of its life cycle. It’s not just a problem of how we dispose of it, it’s also about reducing the amount we are using in the first place.
We were both using shampoo and conditioner bars, but neither of us loved our experience. We were using them because we knew they were better for the planet, but they weren’t better for our hair. That’s when we had our “ah-ha moment” regarding what products we would start with for Good Juju. We knew we could bring our experiences in the natural health industry and make something better. We formulated our bars with a Naturopathic Doctor and a hairdresser so that we could really nail the performance but also include really innovative ingredients that are science-proven to improve hair and scalp health, like organic mushroom extracts. Our motto at Good Juju is “zero waste with zero compromises.” We don’t want anyone to sacrifice performance to help save the planet, so we ensure our products outperform everything else on the market.
What were your first 6 months of Good Juju like?Our first six months were spent working on product formulation, branding, and packaging. We started working on Good Juju full-time in January of 2020. A good portion of our first six months was spent trying to navigate the pandemic and the challenges that it brought. We spent a lot of time working over Zoom as we live on opposite sides of the country. Since deciding to go ahead with Good Juju, we have only met in person twice! It’s been a unique experience building a business together, virtually.
What are the three lessons you both have learned so far?
- Have a partner. Neither of us can imagine doing this on our own.
- Lean on connections and reach out for help when needed.
- The importance of hiring really strong and accountable staff can not be understated.